Post by santohasan45 on Feb 15, 2024 0:13:30 GMT -6
Other well-known brands were in similar situations: KFC, Target, H&M, Uber. So companies should think twice whether they are ready to "play with discounts" and in case of a mistake get into a reputational scandal or suffer financial losses. "Don't do it on Black Friday" - advice from experts "Don't do it on Black Friday" - advice from experts Vladyslav Gozhy , Head of marketing and PR at Kodi Professional The seven deadly sins of running the biggest promotion of the year
1. Inflating prices on the eve of promotions is the worst sin of a marketer before Black Friday. Ignoring CA requests and focusing only on your own business Bulgaria Phone Number List needs. 3. Frivolous inventory planning. Complex promo mechanics for buyers. Ignoring the stage of team preparation
Not strengthening the logistics resource on the eve of the promotion and the lack of independent energy supply in the customer service department in case of blackouts is a bad idea. 6. Planning the marketing budget for November according to the "as usual" principle. 7. Start promo on the last Friday of November, when competitors started advertising
1. Inflating prices on the eve of promotions is the worst sin of a marketer before Black Friday. Ignoring CA requests and focusing only on your own business Bulgaria Phone Number List needs. 3. Frivolous inventory planning. Complex promo mechanics for buyers. Ignoring the stage of team preparation
Not strengthening the logistics resource on the eve of the promotion and the lack of independent energy supply in the customer service department in case of blackouts is a bad idea. 6. Planning the marketing budget for November according to the "as usual" principle. 7. Start promo on the last Friday of November, when competitors started advertising